in 2022, one of the last knitwear manufacturers in the paris region created nitto knitwear. behind this brand hides a virtuoso know-how that has been passed down from father to son for three generations.
when the knitting workshop began its activity, it focused mainly on the manufacture of women's knitwear. but for the founder, it is essential that this activity, and the know-how it requires, be passed on to the next generation. this is why the current manager, grandson of the workshop's founder, spent his childhood in the workshop where he spends most of his time. he was immersed in the world of textiles from a very early age and gradually developed a passion for fashion. it is natural that he joined the family workshop in 2011.

while in 2016, certain events led him to consider stopping his activity as a knitter, he received an important order from a Japanese distributor and perceived it as a real opportunity to develop the family business. it was an opportunity to give space to his desire to create sweaters for men, a desire often put aside, too focused on the daily management and development of the family business.
however, on the occasion of this Japanese order, he picks up activity and creates the workshop's very first collection of men's clothing, which he launches in 2018. he focuses above all on producing very good quality products that are elegant, robust and resistant. the idea is launched, the first sweaters for men will be winter sweaters, made of wool. to create them, it is first necessary to ensure the quality of the yarn. it is chosen among the best european spinners. it is made of merino wool, a high quality wool because it is soft and thermoregulating. it wicks away moisture and does not itch if it is well knitted. after many trials, the chosen stitch is a pique stitch. it is simple but full of character and gives a certain originality to the product. the originality of this stitch is also expressed thanks to the thickness of the sweater worked according to the 14 gauge.

the sweaters are tested during the washing and fulling process. this allows the knitted panels (torso, back, collar and sleeves) to be ennobled.
they are then assembled, mounted, washed and ironed, in order to obtain the final sweater, ready to be worn. once the final product has been conceived, the collection of men's clothing is launched under the brand name: "tricots jean marc". at first, the collection is launched mainly online, before appearing in a few French boutiques. the customers are satisfied, and so, the brand is gradually developing.

but a major problem emerged: in japan, the first country to buy the products, the workshop's women's sweaters have been sold since 2015 under the brand name "tricots jean marc". even though this sale does not benefit from any website or social media communication, it would have been inconsistent to bring together products with such different identities and environments under the same brand name.
the "jean marc knitwear" brand had just been launched, and while the products were very appealing, they didn't really have a strong identity. after consulting with agents during a sale to multi-brand stores, it was decided to change the name of the men's brand because it was more recent than the women's brand. while searching for a new name, the founder's grandson remembered that the Japanese referred to his brand as "nitto" because it means "knitting" in Japanese. because of the importance of his first Japanese order to him, the name "nitto" stuck, resulting in the brand nitto knitwear.